Sunday, November 16, 2008

Monday, October 13, 2008

Assignment 5- greeting Card Design Part 1

We had to design either an Xmas or/and New Year Greeting Card. Visuals should be simple and should communicate primarily through colours.

For me, I chose to make a Christmas in vertical form (fold left to right). I did not have a specific target group in my mind but I thought my design should be able to suit most categories of people.

What I liked best: Blue



I thought blue is the nicest and can depict the icy coolness of Xmas Winter through its colour as blue is a cool colour. But after class, I realised blue is too common a choice for many people. As i continue developing my final piece, I might change my choice of colour.


Gold

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My initial idea was to have it gold until I learnt today that Gold will not be produced with a normal CMYK printer. Hence, it will not be very feasible for me to choose gold. But i liked gold for its glittery effect and unlike cool blue, it gives a shine and glow that can bring out the magical feel of Christmas.

Gold and White background

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I changed the background to white as i thought it can make the tree stand out more.

Neon lighting

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I had fun exloring how to create neon lighting effects... In this case, it gave the feeling of Xmas decorative lights along Orchard road. I chose vibrant and contrasting colours to make the outline stand out even more against the black background.


Colourful Bits

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I think this is a sweet combination of colours. the pink and green are contrasting colours and work well with each other. However, I would have to work on the background as it is too pale to be seen when printed out. I might include bolder colours for the decorative tiny bits of stars so that the whole work can look more colourful.

Merged

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I find myself not exploring as many colours as my classmates. Although I already have what I would like in mind, since this assignment is about colours, I thought I should be bolder and explore further especially when the design of my card is quite plain and average. Perhaps colours will spice it up even more.

Assignment 5: Greeting Card (Final)

I made some changes to my greeting card because the original colours did not turned out way too male when I printed the. The main change is the Christmas tree. I find the original one too 'square'and fixed. I wanted something more natural created a new tree with more curves and colour.

My Final Piece

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I like this piece because it looks really sweet in reality. It is colourful yet not bold or loud.

Other Colours

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In-class Assignment-2 words

We were given 2 words during lecture and had to come up with a simple sketch of what images were conjured in our mind.

Sizzler



I thought of social and ballroom dancing/salsa which are usually associated with SIzZling hot moves.


Interesting



I looked around me and spotted someone wearing a pair of customised converse shoes. I thought it was interesting as the customised shoe was outstanding and clearly shown the person's individuality.
I did not replicate the exact one in my sketch. Instead, I embellished it even more!

In-class assignment-Time Freeze



A picture of my friend working on her nm2208 sketch in early in the morning in the canteen. Caught my attention as the rows of tables and chairs behind were empty, a rare sight in NUS on a school day.

Sunday, October 12, 2008

Assignment 4- Poster Design

I did this draft during the mid-term break and while I was at home, I find myself binge eating like crazy so I suddenly had the inspiration to design a No Binge Eating Poster.
Fundamentally, my design idea was adopted from this picture I found online.




I like the idea of handcuffs to food. I adopted the idea and produced my initial draft:

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I created a fat man in prisoner clothes to complement the handcuffs to reinforce the fact that he is a prisoner of junk food.

I had difficulties creating the handcuff effect on illustrator and finally after spending about 1 hour or so exploring the 3D effects part which caused my laptop to hang several times, I finally produced a handcuffed effect, albeit not like the real thing.

Initially, I had yellow background and red text but I find that the text is pretty plain as compared to the picture. For me, I am drawn the the picture before the text but I would like to create a visual balance. Without the text, people will naturally look from left to right because of the flow of the direction of the food. I added the stripey background with a focal point on the right to highlight the text.

But it was said that my background is distracting and i should stick to a plain one. I also realised that most of my classmates' poster are in vertical rather than landscape form. I thought of changing my poster to landscape form for my final piece. By placing the text and the top and the picture below, i hope to create the natural flow instead of the current conflicting directions in focus.

Jing mentioned that handcuffs are a interesting concept and I should make them look bigger and heavier to convey the control and entrapment ideas. She also suggested that I add more food. Final piece will be up soon, I hope:)

Assignment 4-Poster Design (Final)

And so, my final poster is up finally.

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Things That are Changed

-I decided to change to portrait style with the text at the top to improve the continuity of the layout.
-The fat man's facial features were also improved.
-More chains and food were added.
-Background was changed to pin light form.

Assignment 3-Tell a Story

For Assignment 3, we are to tell a story that (ends with a twist) in 8 frames of photographs.

Here's how my story goes:


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Explaination:

The main character is on a losing streak.
She finds herself left with only a miserable chip.
She decides to cheat.
She is caught cheating,
beat up by mahjong group
and is eventually blacklisted...

Critique:
My story lacks a twist that did not fulfill the requirement of the assignment!! It's my fault for not understanding the instructions well..
It was suggested that I could probably re-arrange the frames. I tried but it seemed more like a flashback technique of telling a story than a twist technique. I think it is because of the fundamental storyline.
For my final, I would probably change the whole story because it is difficult for me to gather the same people and set the same scenerio again.

But for this assignment, apart from the story, I enjoy exploring different ways of taking photographs of a particular scene. Indeed, different angles conjure different emotions and determines how strongly the photograph can communicate its story.

Besides camera angles, different photograph effects can produce different results too. I chose to blur the background of some of them to produce a 'DSLR effect' but for a few, I seem to have overdone it. I will sort this out and produce a better final piece of story.

Assignment 3-Tell A Story Part 2

This is a new story (with a twist) that I have come up with.

Do read on to see if you can get it. :)

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Seems like there is something wrong with photobucket, can't seem to register my rotation of one of the pictures.

Anyway, the story goes like this:

1: Girl goes into toy shop and starts searching for a gundam model that catches her eye
2: She spots one, picks it up and takes a good look at it.
3: Tadah! That's it. She decides on it, pleased with her decision.
4. Decides to buy it.
5. She starts fixing it intently.
6. There she is, her first step done. Presenting the head of the gundam model.
7. Girl is admiring her finished work, visibly pleased with herself.
8. The finished piece of work-A keychain full of gundam heads...
(We would have expected to see a full model of the gundam but it turns out that the girl bought the entire model kit just because she wants to use the head to form an her handphone accessory)

Saturday, October 11, 2008

Assignment 3: Photo Story (Final)

After listening to friend's comments and suggestions. I made some changes for my final photo story.

A friend of mine pointed out that the second last photo did not have sufficient impact when contrasted with the twist in the last photo. This is probably because the expression on the girl's face is not exaggerated enough. Hence, we are unable to see her satisfaction.

Also, frame 3 seems redundant since it has the same meaning and message as frame 4.

I decided to remove the original frame 3 and include another picture that depicts the complication of the model kit. I think this will increase the amount of build up and expectations so that the final twist will be even more dramatic.

Presenting my final version

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Wednesday, September 24, 2008

Assignment 2-Of Signs and Symbols...

This assignment was given amidst the ongoing Beijing Olympic Games 2008. And what's striking to anyone with(or w/o) any sense of aesthetics??..nOnoo..Its not the hot bodies (coz they don't adhere to the golden ratio!! Just look at Micheal Phelps! haha)...
Oh Well...What's striking was the symbols used to represent the various sports..I thought they were really artistic and really incorporate the essence of zhong guo feng into the Olympic...

From Reality

real

To abstract

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Anyway, we were required to choose any object/phenomenon in NUS and then reduce it into an abstract symbol.... Its purpose can be instructional such as giving directions or warning etc..

I chose a directional sign and to depict a Postbox. As to why I did...its a personal experience...I'm sure I'm not the only one who at some point of my life in NUS, couldn't find where the nearest Postbox was. Geez..

From Reality to Abstract

all merged final

My Final Chosen Sign

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Initially, this wasn't what I chose...I had wanted sth like the final picture...Just a simple envelope and an arrow...because it was simple and obvious but Jing commented that the envelope sign might be able to communicate my point but there was an issue with originality... Afterall, the sign is already being used for email.. I should have sth different. I was given the suggestion to do an act of posting a letter, like an envelope halfway into the box... and this is what I came up with.

Through this assignment, I learnt sth abt copyright...I never intended to 'copy' that universal envelope sign but since it has already been so established and ingrained into our minds, I just thought that was already the best it could be...since this exercise was on creating an abstract symbol...and I thought I have already fulfilled the requirements.... bleahx..I learnt how to force myself to think abit harder...out of the box...

Sunday, August 31, 2008

Assignment 1 -(Part 1)My love and Hate

For our first assignment, we had to design our name and incorporate elements of what we love and hate in our designs...

It took me really long to think of what I exactly love...then I decided upon royalty...because I really love all motiffs to do with royalty...

Here are my very first drawings on My Name is Fang...I LOVE ROYALTY.

A Castle Motiff

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Shield Motiff

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Castle Lighting Motiff

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Poker Cards Motiff

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During the 1st tutorial as I presented to the class my drawings for the 'I Love Category', Tutor Jing pursed her lips and then said "This is difficult..."
I think what she meant was that 'I love royalty' was simply too vague a category for me to draw... I should zoom into a specific thing like I love castles, poker cards etc. instead of such a general category.

Moreover, my drawings did not express my love for 'royalty' at all... As a designer, I did not achieve my communication objectives and I should be more straight-forward in my drawings.

Then it came to the 'I hate' category, I chose to do 'I hate fishes'.
Here are the my initial drawings:

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Jing and the class suggested that in order for me to communicate the 'I really hate fish' msg, I should include the element of fear inside or make the fish more overwhelming so in my next step, I chose this picture of myself swimming away from the fishes(that forms my name: Fang). I think this is more effective because the body language suggests that I am really frightened by the fishes (swimming for my life...) and yea...the irony of it...i love the sea, really want to try diving but marine fishes really frighten my life out of me...

Ihatefishes_ideadeveloped

And Ta-Da! This is the piece I am going to present for Tutorial 2!

i hate fishes final

Somehow on first look, the colourfulness of the design gives the impression that this is a positive design... I don't want to make the ocean and fishes too ugly by choosing dull colours because I personally find the ocean and fishes beautiful and I have always wanted to go diving but somehow the thought of coming in close contact with the fishes gives me the creeps and makes me want to turn back...

As for the 'I love' category, I did not stick to the original idea because it was pretty vague. Hence, I turned to the idea of roller-coasters and slides.(Why didn't I come up with this earlier?? Sighx :(

Here are some of my initial rough designs for 'My name is Fang. I love roller coasters'

rollercoasters_draft

I did consider the design with the cursive font roller-coaster and further developed it into this:

concept 2 development

I thought of using Photoshop to create a Universe/Galaxy/Milky Way Background and then layer this picture on top to create a 'The Freedom of Riding on a roller-coaster in outer-space' feel but then i realised it is logically wrong because there is NO GRAVITY on outer space!! So i did not develop this idea.

I chose the below one instead:

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I personally like this design alot because it definitely has the element of fun but yea...its quite badly drawn~haha.

2nd attempt

idea development 2

Yesh, I chose not to draw faces so that the attention can be on everyone on the roller-coaster. This makes the design look more proportionate.
I also made the letters F A N G less disjointed by joining the roller coasters together, thus creating some sort of a flow. Instead of a separate slide, I created a roller-coaster that goes onto land and water! By making the design less angular but more curvy, I believe this makes the drawing more fun and better illustrates how fun roller-coasters are!

And I tried scanning this 'dirty' drawing and removing the eraser marks in photoshop..Unfortunately, because this was drawn quite hastily as a draft, the lines could could not connect well and I had a lot of trouble trying to paint the picture. The gaps couldn't close in well and the colour overflowed, so i redrew...

Final attempt

rollercoster_idea_developed

This time, I enlarged the water border to give a more wholesome feel to the picture...I want to avoid detaching the letters together. So now the roller coaster looks more like it is just above the water surface. How exciting! I like how it goes into the water and the splashing effect!

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It was crazy doing this...I rasterised this image out of curiosity and realised that I had accidentally saved it over my original picture!!! So when I converted to jpg it was quite blur when i printed it...sighx....luckily i have a pdf copy of the original that was created. I am going to use the pdf file to print the design out in school. It looks much clearer than the jpeg file on screen and printed out in black and white...I hope nth goes wrong when i print it out in school tomorrow... I really don't want my efforts to go down the drain when the image turns out blur....!!!!